The difference between a blog and a newsletter?
I get asked this question a lot. People get put off by either writing a blog or sending a newsletter as they are unsure of what to put in each or feel that they may be putting too much information into a newsletter when maybe it should be a blog?
Ahhhh what to do?! You want to send out a newsletter to your email list but your scared you aren’t doing it properly.
Think of a newsletter as a way of helping your audience to build a relationship with you and your business. It’s a great way to be kept in the fore front of peoples minds and they remember you (or recommend you) when they want to purchase something that you provide.
So what should go into a newsletter? Whether your newsletters are weekly, monthly or every quarter you should let you audience know about what is going on with your business. Now I don’t mean every tiny detail, I mean things like awards you have won, what events you are attending. Let your audience know of new services or products that you are providing, any discounts/promotions that you are having. Offer them little tips or share a success story.
Think back to those school newsletters that you got sent home with (if they made it back out of your school bag). They were a round up of what had been happening with the school and what was upcoming. So instead of the boring school newsletter, think of your business.
What is a blog?
A blog should be a free resource where you write about a topic/subject or how to. Your blog should be on your website where anyone can read it. Writing a blog helps with your website SEO and helps new people find you.
It’s more than likely that people will want to share your blog with their friends or with their own audience, so don’t hide it within a newsletter. Have it proudly displayed on your website and share it across your social media platforms. Don’t be afraid to share it more than once.
Your blog and newsletter can work together, when creating your newsletter put a link to your blog post. This will direct readers back to your website so that you don’t have to have the whole of your blog in your newsletter.
Remember when you are writing your newsletter think of your ideal client. What do you want them to know or feel by the end of it?
When you are writing your blog, what are you trying to tell people? What knowledge do you want them to have by the end of it?
Hopefully that has helped you figure out the difference between a newsletter and a blog. Now it’s time to get writing. Good luck!