When I first started my business, despite having so much knowledge and knowing I could help women in business create content that converts, I doubted myself. I had a full on case of imposter syndrome. Can you relate to any of these statements? “Who am I to tell someone how to do this?” “Why would anyone listen to me?” “I'm not good enough” Every now and again my confidence would have a boost by someone saying how much I had helped them and[...]
Wanna know the secret of how I reached over 7 million people for FREE? In 2014, I started a Twitter chat hour called #woofwoofwednesday. I wanted to bring pet business owners together. A place to make friends and get support. Every Wednesday evening I would show up and start Tweeting, despite only a handful of people joining in. Throughout 2014 and 2015, the Twitter chat hour started to grow and more people started to join in. EVERY week, I would show up. Even whe[...]
Do you have Atelophobia? What the heck is atelophobia and how do I know if I have it? Don't panic, it’s not some nasty disease that doing the rounds and taking unexpected business owners down. You may know if better as imposter syndrome. Imposter syndrome is fairly common in both men and women. You believe that you aren't good enough, you have difficulty accepting praise, you feel like you have faked your way to success and that you are a fraud. Do these statements seem familiar? “ Who do you[...]
Summer holidays are fast approaching and it’s so easy to focus less on your business and feel guilty about enjoying time with family and friends on warm summer evenings. Probably one of the reason you started you business in the first place, was to spend more time with your family, right? In this blog I am going to share with you how to beat the summer overwhelm and stay productive over the summer holidays. I will be sharing my tips on planning your content, scheduling your social media and being rea[...]
Creating graphics for your social media posts is super important! If any one tell you any different, don't believe them. Trust me, I know how much a good graphic can help with getting more attention on social media! I've witness how a change of a social media graphic from meh to yay, can make a post go viral. In this blog I share my social media graphic tips and how I create all of my social media and blog graphics. You can watch the video below or keep on scrolling for the text version (but that also[...]
We would all love to be in the spotlight and have more awareness for our business, right? You might think that you are in a saturated market and how can you make your business stand out from the noise? In this blog I share my tip on how you can get your business noticed by more people. This tip helped me grow my business, social media follower but also my connections. Watch the video below, or scroll down if you prefer to read I'm going to be talking to you about how to create more awar[...]
It's that time of year where the air feels slightly different, blossom trees are blooming and daffodils are beginning to pop up, it's spring time. We often think of spring as that time to give everything a good clean and why not include your business in the spring clean? I'm not going to go full on Mrs Hinch, hardly any Zoflora is required for this spring clean! In this blog I share 12 tips on how to spring clean your business. There are a few parts to how I like to spring clean my business: Virtual[...]
Over the past five years of running the Twitter chat hour #woofwoofwednesday many people have asked me what it takes to run a Twitter chat. In this blog, I share the story of how I started, how I built it up and what it take to run a Twitter chat hour. Back in 2014, I was part of a small group of pet business owners. All of whom I met on Twitter. We would often chat on Twitter usually during small chat hours that one of us had set up. At the time, I was trying to promote my local pet care services busine[...]
Using photography for your business is so important to create a look and feel of your brand. Headshots help people connect with you and your business and show off your personality. Headshots are also a must if you intend on working with others, whether that's a blog post, podcast episode or being featured in the media etc. Photographs allow you to tell stories and a good photo will help you sell your product and services. A common mistake that I have seen business owners make is taking photos from Google[...]
One of my favourite books as a child and still as an adult is Alice’s Adventures in Wonderland. I love that its slightly bonkers, all the different characters and that like the real world somethings just don’t make sense. More than just an adventure, we can take business and life lesson from the book. Lesson 1 “ Would you tell me, please, which way I ought to go from here?” Alice said, “That depends on a good deal on where you want to get to” Said the Cat[...]
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