social media marketing Archives - Business Wonderland

06 May 2021

4 ways to optimise your Instagram highlights

When was the last time you updated your highlights? How many of your highlights are outdated, no longer relevant or a little empty? It's time to give them a little refresh - check out my tips below on how to do this easily. 1. Create covers for your highlights I use Canva - it's really simple to use. Creating covers for your highlights, not only makes them look more attractive but also keeps your account on brand. 2. Create content pillars Not sure what highlights you should create for your[...]

22 Apr 2021

Business, Success Stories

How I built an online community of 7 million people… for FREE!

Wanna know the secret of how I reached over 7 million people for FREE? In 2014, I started a Twitter chat hour called #woofwoofwednesday. I wanted to bring pet business owners together. A place to make friends and get support. Every Wednesday evening I would show up and start Tweeting, despite only a handful of people joining in. Throughout 2014 and 2015, the Twitter chat hour started to grow and more people started to join in. EVERY week, I would show up. Even whe[...]

21 Aug 2019

Social Media

Why you shouldn’t invite friends to like your Facebook Page

You’ve set up a new Facebook Page for your business and now you want people to like the page. So you reach out to your friends and invite them all to like your new page. In this blog I’m going to talk about why inviting all your friends to like your Facebook Page isn’t a good idea and why doing this can actually damage your Facebook Page. I know it’s so tempting to invite all of your Facebook friends to your Page,I get it, you want to get in front of people and start making sales. However, yo[...]

Why use social media for your business

As of writing this blog, June 2019, there are more than three billion people using social media across the world. Many new business owners don't see the value of how social media can help their business or that social media is worth their time. Social media can often slip down the to-do list for some business owners that might not know all the benefits to being active on social media for their brand. Sherpa Marketing found that 80% of the 1 billion people using Instagram follow at least one business o[...]